Advanced
Marketing Mastery from Strategy to Execution
Marketing Mastery: From Strategy to Execution is a comprehensive course that guides you through building and executing effective marketing plans, covering everything from market research and positioning to campaign development and performance analysis.
Curriculum
- 11 Sections
- 57 Lessons
- 0m Duration
Strategic Foundations of Advanced Marketing
5 Lessons
- Introduction to Marketing Strategy vs. Tactics
- Understanding Market Positioning & Value Propositions
- Customer Journey Mapping (Awareness → Advocacy)
- Defining Target Personas and Segmentation at Scale
- Strategic Foundations of Advanced Marketing (In Plain English)
Advanced Consumer Psychology
5 Lessons
- Behavioral Economics in Marketing
- Emotional and Rational Triggers in Marketing
- Neuromarketing Basics
- Persuasion Frameworks in Marketing (Cialdini’s Principles, Scarcity, Authority)
- Summary: Advanced Consumer Psychology (In Plain English)
Data-Driven Marketing
6 Lessons
- Introduction to Marketing Analytics and Key Performance Indicators (KPIs)
- Cohort Analysis, Customer Lifetime Value (LTV), and Retention Metrics
- A/B Testing and Experimentation Frameworks
- Attribution Models (First Touch, Last Touch, Multi-Touch)
- Building and Reading Dashboards (Google Analytics, Looker, etc.)
- Cohort Analysis, Customer Lifetime Value (LTV), and Retention Metrics
Content Marketing and Storytelling at Scale
5 Lessons
- Advanced Content Strategy
- Content Funnels (TOFU, MOFU, BOFU Content)
- Brand Storytelling Frameworks (Hero's Journey, Narrative Transportation)
- Content Repurposing and Distribution Strategies
- Content Marketing and Storytelling at Scale (In Plain English)
Paid Media & Performance Advertising
6 Lessons
- In-depth Platform Deep-Dives (Meta, Google, LinkedIn, TikTok)
- Media Planning & Budget Allocation
- Retargeting and Lookalike Audiences
- Retargeting and Lookalike Audiences
- Creative Testing and Optimization
- Paid Media & Performance Advertising (In Plain English)
Organic Growth Strategies
5 Lessons
- SEO (On-page, Off-page, Technical SEO)
- Email Marketing Funnels (Lead Nurture, Re-engagement, Win-back Campaigns)
- Social Media Organic Strategy and Community Building
- Influencer Marketing Campaigns
- Organic Growth Strategies (In Plain English)
Brand Building and Positioning
5 Lessons
- Brand Architecture (House of Brands vs Branded House)
- Tone, Voice, and Visual Identity
- Crisis Management and Brand Reputation Control
- Competitive Brand Audits
- Brand Building and Positioning (In Plain English)
Product Marketing and Go-To-Market Strategy
5 Lessons
- Product-Market Fit Deep Dive
- Launch Planning and Execution
- Messaging Hierarchies
- Pricing Strategies and Monetization Models
- Product Marketing and Go-To-Market Strategy (In Plain English)
Customer Experience (CX) and Retention
6 Lessons
- Building Customer Loyalty Programs
- Net Promoter Score (NPS) and Feedback Loops
- Personalization at Scale (CRM, Email, AI)
- Omnichannel Marketing Strategy
- Guide to Marketing Tools
- Customer Experience (CX) and Retention (In Plain English)
Leadership in Marketing Teams
4 Lessons
- Managing Cross-Functional Campaigns
- Working with Creatives, Data Teams, and Product
- Building Agile Marketing Systems
- Budgeting and Forecasting
Traditional Marketing Channels
5 Lessons
- Direct Mail & Postcards
- Television & Video Advertising
- Radio & Podcast Sponsorships
- Print Media: Magazines & Newspapers
- Out-of-Home (OOH) & Experiential
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