Intermediate
Cold Outreach Mastery Email, DM, and Calling Strategies
This course is designed to teach effective methods for initiating contact with prospects through cold emails, direct messages, and phone calls, helping you book more meetings and generate leads with confidence.
Curriculum
- 6 Sections
- 19 Lessons
- 0m Duration
Cold Outreach Strategy
3 Lessons
- Understanding Cold vs Warm Leads
- When to Use Cold Outreach vs Other Channels
- Key Metrics: Open Rate, Response Rate, Conversion Rate
Crafting Irresistible Cold Messages
3 Lessons
- Psychology of First Impressions in Outreach
- Subject Lines That Demand Attention (for Email)
- Writing Effective Outreach Messages (Email, LinkedIn, SMS, etc.)
Personalization at Scale
3 Lessons
- How to Research Leads Efficiently
- Tools for Personalization (Apollo, Clay, Instantly, LinkedIn Sales Navigator)
- Templates vs. True Personalization: Striking the Right Balance
Sequencing and Follow-up Mastery
3 Lessons
- Setting Up Multi-Touch Outreach Sequences
- Follow-Up Frameworks That Work (Polite Persistence)
- Handling Objections and Soft Rejections
Cold Outreach Automation and Tools
3 Lessons
- CRM Integration and Tracking Responses
- Best Tools for Cold Outreach Campaigns (e.g., Instantly, Mailshake, Lemlist, Outreach.io)
- Risks of Over-Automation and How to Avoid Burnout Lists
Channels Deep Dive
4 Lessons
- Cold Email Best Practices (Compliance, Deliverability, Warmup)
- Cold Calling Scripts and Tactics (Opening Lines, Handling Rebuttals)
- LinkedIn Outreach Etiquette and Strategies
- SMS and WhatsApp Outreach Pros, Cons, Best Use Cases
Related Courses
Beginner
Sales 101: Essential Skills for New Sales Professionals
- Approaching Sales with Confidence
- Effective communication techniques
- Handling objections
0m
0
0
45
Advanced
Becoming a Sales Agent for Banks, Corporations & Start-Ups
- Industry Overview & Agent Roles
- Regulatory & Compliance Essentials
- Prospecting Financial & Corporate Clients
0m
0
0
20
Advanced
Becoming a Sales Agent for Manufacturers & Distributors
- Understanding Independent Sales Representation
- Finding Products & Opportunities
- Pitching to Manufacturers
0m
0
0
17
